You decided to run a white pages reverse phone number lookup. Sit back and let the AI do the hard work.Learn More About Your Caller with A White Page Search Once your variants are ready to publish, try using Smart Traffic to automatically direct folks to the variants most likely to encourage them to download. Even if you’re promoting the same white paper, you’ve gotta serve up landing page content tailored to your main audience’s wants and needs. Right now, the statement below the form simply says, “We send occasional emails about WordPress.” Are these informative or promotional emails? Remember to Build Variants for Your Audienceĭon’t forget to create more than one variant of your landing page to appeal to different parts of your audience. Human Made could also explain more about the emails they send to their list. This lack of connection makes it unclear why you should trust the Human Made team to teach you about WordPress. The company’s description doesn’t mention its main product-Altis-or their work with WordPress at all. You’ll see Gutenberg’s design lead at the top of the list-you can’t get more authoritative than that. Its call to action button reads “Email me the PDF,” putting the action into the visitor’s hands and letting them know how they’ll get the download.Īlso, Human Made gives its white paper authority by listing its authors and their credentials. The form reduces friction by sticking to three simple fields. Right after the headline, you’ll find the download form near the top of the page.
This headline formula highlights a pain point to make the reader more aware of the problem they need to solve with the white paper. Human Made’s landing page uses the Agitator formula in its headline to remind visitors that they need to get ready for the upcoming WordPress update. Planable, a social media content planning platform, shares its report on content marketing processes with this beautiful landing page. Applause could get rid of any unnecessary fields or use a multi-step form to break them up. According to the seventh principle of conversion-centered design, you should reduce friction as much as possible by minimizing your form fields. Meanwhile, tweets from real customers let visitors know that people like them enjoy the product. The brand seals show that big companies trust Applause. Plus, Applause’s landing page uses two types of social proof to build authority. In a few quick bullet points, the visitor knows what they’re gonna download. It also provides a quick overview of the white paper’s content right before the download form. It alternates colors and textures to break up content and highlights the star of the show-the lead magnet form-with an orange background. This landing page uses visual hierarchy to make each section feel unique from the others. Using the emails you collect from these forms, you’ll be able to build your email newsletter (with your visitors’ consent, of course.) You can set up your landing page with a contact info form that shares your white paper once a visitor completes it. White papers make terrific lead magnets-content you provide to visitors in exchange for their contact info. It’ll make it easier to track what elements of your page encourage folks to download it and what doesn’t work. A landing page directs its visitors toward one goal: downloading your white paper. You might think of placing your white paper download on one of your website pages, but you’d be missing out on the benefits of a conversion-focused landing page. Why Should You Build a White Paper Landing Page? Since they dive deep into a topic, they also tend to be longer than ebooks. While white papers look like ebooks at first glance, they tend to have more technical and highly researched content.
It aims to educate customers, raise awareness about a brand, and build that brand’s authority. What’s a White Paper?Ī white paper is a marketing document that explores a topic in-depth using research and expertise. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives. If your landing page can’t convince them to fill out your download form, your hard work will go to waste. On the customer side, 71% of B2B buyers use white papers to inform their purchases.īut you can only benefit from your white paper if people read it in the first place. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. White papers are content marketing powerhouses for business-to-business (B2B) companies.
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